On Friday, the head of the exclusive hotel and social club chain Soho House said the company saw a record rise in non-alcoholic drink sales during this year's Dry January.
"What we also saw in January was a much bigger spike in non-alcoholic beverage consumption, much more than we've ever seen before," said Andrew Carnie, the chief executive officer of Soho House, on the company's earnings call.
The Soho House brand has long prided itself on being associated with all things cool and en vogue — and the low-to-no booze trend is no exception.
Millennials are the most interested in non-alcoholic drinks, compared with older and younger peers, per ISWR.
UK bar revenues in January were down 11.5% compared with the same period in 2023, according to market researcher CGA.
Persons:
—, Andrew Carnie, Blake Lively, Katy Perry, Bella Hadid
Organizations:
Service, Soho, Business, Soho House, Guardian, British
Locations:
Soho, London, Bangkok, Moscow